The Power of iTunes

Introduction
Everybody knows iTunes by now thanks to the popularity of the iconic Apple iPod. Everyone who owns an iPod MUST use the iTunes software to manage their music for their iPod. Several years ago prior to the iPod and iTunes, I started to RIP all of my CD collection onto my computer so I could listen to music while I worked. When it came to listening to music on my expensive sound system in the living room, CD's still ruled.

Music
Fast forward several years, where mass storage is far more affordable, Apple Mac's are much smaller and cheaper, and iTunes exists - with capabilities far beyond beyond a simple music player. Today my expensive sound system has no CD player in it at all, it has been replaced by a Mac Pro with a 2TB internal RAID. All of my over 1100 CD's are ripped to the RAID in Apple Lossless Format.

CD
iTunes with Coverflow

Your first question would be about sound quality out of a Mac Pro right? Not an issue! The Mac Pro as a Toslink Optical Digital Audio output and I feed this digital signal straight into my high end DAC to get the best sound quality I can from my music collection.

Next I added CD covers into iTunes so that I could still 'see' my CD collection. With the latest version of iTunes they incorporated the brilliant 'Coverflow' application which Apple bought from the original genius who came up with the idea. It basically allows you to scroll left to right through your CD covers, not unlike you do when looking through CD's at a music store. You can get many of the covers from sites like Amazon, but the quality is only just OK in my view, and most Australian music is not available there so you have to scour the local online music stores who have even worse quality. So I took the next logical step - I scanned in all of my Australian music CD covers which took a long time but was well worth the effort!

So what have I done to my CD collection? Firstly, I have to say the worse thing about owning 1100 plus CD's is the space they take up and I have spent years carting the things from house to house, it is a real pain. So, I have thrown away all of the the plastic cases and bought cases that each hold 500 CD’s, and have stored them all away as my 'backup' should anything happen to my RAID.

So do I still buy CD's or download from iTunes music store? Well, until they make downloadable music uncompressed and DRM (Digital Rights Management) free, I will continue to buy CD's. I do not like to pay for low quality compressed versions of the songs I like, so I am happy to buy the CD because it gives me the choice of how I compress it and I have a backup.

Movies
No I am NOT talking about the movies you can buy from the iTunes music store, I am talking about your DVD collection and your home movies. I like most people thought that iTunes could only store and playback video files formatted in size to suit the iPod, ie: 640x480. Wrong!

You can add full res movies which are 720x576 for PAL, right through to high resolution videos including 1920x1080. Just drag the files to the iTunes window and they are added to the library. And speaking of Library, notice how iTunes now has Library as the top item in the left menu list, with three sub categories below: Music, Movies and TV Shows. This is the key to iTunes being THE media server!

Anyway, back to movies - once you have the movies in your iTunes Library, you can start to add DVD covers, just like you did with your CD collection. Selecting a movie to watch is as simple as it is with CD's, hit the enter key and the movie opens in full screen mode, when it is finished, it closes to show the iTunes interface once again, perfect!

MOVIES
Movies in iTunes with Coverflow

Now, the fine print - you can not simply put your DVD into your Mac and get iTunes to RIP it into your library - yet. I do believe it will come however. So for now you have to use a third party application to do the ripping for you - I would suggest Handbrake as it works very well. There are of course other choices.

TV Shows
Our final option in the library is TV Shows. How do you use this? Well let's say you have a PVR (Personal Video Recorder) which allows you to download the recorded shows to your computer, such as the Topfield 5000 Masterpiece. What do you do with them once you have them on the Mac? Well you RIP them using MPEG Streamclip, into a format that iTunes can read (ie: MP4) and add them to your Library, just as you did with your Movies and CD's.

VideoSelect
When you look at the information screen for a movie file when you add it to iTunes, under the Video tab you will see an option called VIDEO KIND, which allows you to select Movie, Music Video or TV Show. When you select TV Show the file is added to the Libraries sub menu of TV Shows. You can also enter the Episode ID, Season Number and Episode Number, all excellent options for keeping your library of TV Shows catalogued.

Just like with CD's and Movies, you can add 'covers' to the TV Shows as well, making for a visual delight when browsing your colleciton of favourite TV Shows. You can of course display the covers just like the Movies and CD's using the Coverflow option, or you can display them by season and episode, as shown below.

TV
TV Shows by Season and Episode

Music Videos
One other option relating to music which must be mentioned, is the ability to categorise a movie file as a Music Video. When you select this option for a movie file it is automatically added to your Music Library, not your Movie Library.

This is great as iTunes can shuffle your music library and throw in the odd Music Video from time to time, sweet! So start transferring all your old VHS tapes of 70's and 80's music videos into iTunes and your next party is set to rock!

Playlists
One of the greatest features of iTunes is the ability to create playlists. You can create standard playlists which you manage the content of manually by adding songs to the playlist yourself. The best option however is the Smart Playlist option, which allows you to set a number of paramaters and iTunes adds content on the fly when content is added to your library that meets the criteria you have set for the Smart Playlist.

smart
As an example, let's say we create a Smart Playlist called 'Favourite 80's Rock Songs'. In our Smart Playlist options, we would set the year to be between 1980 and 1989. A second option of 'My Rating' is greater than 4 stars. The third option would be to set the Genre to 'Rock'. Now any song meeting this criteria will be added to the playlist. Any new CD's you add to yout iTunes collection that meets this criteria will also be added, without the need for you to do anything! Self managed playlisting, perfect!

The really cool thing is you can create playlists for movie files as well. So if you are at home on the couch not feeling to well, what better way to spend the time than watching Top Gear all day right? Simply create a playlist and add several Top Gear episodes to the playlist, and press play. iTunes will play all episodes one after the other. You can even do the same thing for your music videos, which is great for parties.

As you can see from this brief outline, iTunes is a powerful media manager and not just a music player as many believe it to be, so get into it and start enjoying all the media you have!
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